Preserving the Art of Watchmaking: A Unique Initiative to Empower New Talents
In a world where traditional craftsmanship often struggles to find its place, a Swiss non-profit association, Tad Kozh, has emerged with a bold mission. Founded by Alix and Baudouin van Es, Tad Kozh aims to protect and promote the rich heritage of watchmaking, its intricate techniques, and the skilled artisans behind it. But here's where it gets intriguing: they've devised a dual-pronged approach that's both innovative and impactful.
The Tad Kozh New Talent Award: Unveiling the Next Generation
This award is more than just a competition; it's a platform to discover and nurture emerging talents in the world of watchmaking. Open to applicants aged 18 to 35 with a watchmaking diploma, the award encourages participants to showcase their unique professional projects and highlight their expertise in machining or finishing techniques. The selection process is rigorous, with an initial screening in July, followed by a practical examination in Switzerland, where finalists demonstrate their skills in machining and finishing. The jury, led by Marc-André Deschoux, comprises renowned figures from independent watchmaking, ensuring a fair and expert evaluation.
The prize package is a game-changer: winners receive a 70 lathe and a Hauser-type jig borer, along with training from Luc Monnet and mentorship from Jean-François Mojon and Pietro Tomajer. This support equips them with the tools and knowledge to pursue their independent ventures.
Collaborations with a Twist: Limited Edition Watches with a Purpose
The second arm of Tad Kozh's initiative is a series of limited-edition watches focused on metiers d'art, or artisanal crafts. These collaborations between watch brands and artisans are not just about creating beautiful timepieces; they're about exploring new creative horizons. As the founders explain, the artisan becomes a co-creator, analyzing the brand's DNA and proposing innovative directions. The result is a true collaboration, where creativity and technical mastery merge seamlessly.
These limited editions, with only 5 to 10 pieces per release, are available through a subscription process. But it's not just about owning a unique watch; it's about investing in the future of watchmaking. All proceeds from these sales fund the Tad Kozh New Talent Award, creating a sustainable cycle of support and empowerment.
For 2026, Tad Kozh has two exciting projects lined up: a micro-mosaic masterpiece before summer and a cloisonné enamel wonder at the Geneva Watch Days. And for early 2027, they plan to showcase a technique involving feathers, adding a touch of nature to their artistic repertoire.
A Controversial Twist?
Some might argue that this initiative favors a certain type of watchmaking expertise over others. Is there a risk of overlooking other essential aspects of the craft? And this is the part most people miss: by focusing on these specific techniques, are we inadvertently narrowing the scope of watchmaking innovation? These are questions worth pondering.
Conclusion: A Bright Future for Watchmaking?
Tad Kozh's initiative is a refreshing take on preserving and promoting watchmaking traditions. By combining an award for new talents with limited-edition watches, they've created a unique ecosystem that supports both established brands and emerging artisans. But what do you think? Is this a sustainable model for the future of watchmaking? Or does it raise more questions than it answers? We'd love to hear your thoughts in the comments!
